Kaya Yay
A lead-focused corporate website with a strong SEO foundation for Kaya Yay, an Istanbul spring manufacturer operating since 1968.
Overview
Kaya Yay is an established manufacturer of compression, tension and torsion springs and wire forms, serving more than 25 industries. The website combines product and industry pages, technical guides and a quote form, built both to be found in search and to collect B2B enquiries directly.
Design focus
Explaining a technical product to the person who makes the purchase decision: fast access to product types, wire diameter range, materials and lead times, followed by a one-step quote form or WhatsApp contact.
What we did
- Site architecture built around product categories and industry pages
- Spring weight calculator tool
- Technical guide and FAQ content
- Quote form and WhatsApp contact integration
- LocalBusiness and FAQPage structured data (schema.org)
- Open Graph tags and Google Analytics 4 setup
- WebP imagery and a mobile-friendly interface
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